Copywriter
Scared To Death
Burger King
Insight: 1 in ever 4 college students get an STD in their 4 years of college.
Solution: On Halloween day, give 1 in 4 college students an STD at select Burger King locations.
Art direction by the fabulous Sarah Whaley.
Use Halloween to make Burger King cool and give us a disproportional share of ‘popular culture’ during the scariest season of the year. (Target: 18-24)
