Copywriter

Kids with Questions

Kids ask a lot of questions. “Why? Why? But why?” And even more so during the holidays.“Is Santa real?”

This year, thanks to AI-assisted voice commands, Mercedes-Benz vehicles can answer those questions. In a continuation of our global holiday campaign, AI-assisted MBUX voice commands make the season all the more magical.

But we wanted to share the magic with more than just the children so we invited our audience to participate. Every DM was answered with a real response from Mercedes-Benz.