Copywriter
Ads with a Twizt
Twizzler
Insight: The candy market has a few extremely recognizable campaigns.
Solution: Create ads with a twist to sell the candy with a twist. By highjacking the look and feel of popular candy campaigns, but then selling Twizzler, there’s a twist in every ad.
Art direction by the fabulous Sarah Whaley.
Show Twizzlers are the candy with a twist.
Outdoor
YouTube Preroll
Girl: What’s wrong Billy?
Boy: My doctor told me I have skittlepox.
Girl: *Bites Twizzler* Is it contagious?
Boy: No I don’t think so.
Girl: That’s a relief.
* Gates open *
Man: I would never eat a thing from that left factory.
Man: Truth be told, I haven’t been eating much from this factory either.
*bites Twizzler*
Man: Mike, you’re playing like Betty White out there.
Woman: Here, eat a snickers.
*pulls out Twizzlers*
Betty: No thanks, I brought my own candy.
Woman: But-
Man: (smugly) Huh, I guess when you’re hungry, any food satisfies.