Mercedes-Benz Sales Event
Electric Dream Days
Did you know that 5% of dreams are forgotten before a person gets out of bed? Well, that’s what inspired this TV commercial.
Ah you saw it. You noticed the cords. And the floor. Well, this is embarrassing. This spot was never finished. It never aired. Orders from the top to stop drop and roll on electric vehicles and that fire blanket snuffed out our campaign creative post-shoot. Below is what we conjured from the ashes:
Art Director: Andrew Young
Creative Director: Gabi Hastings
Director: Yuval Levy
Producer: Scott Mushinskie
TikTok Topview
In addition to the television commercial, we created a bespoke video for TikTok. This was the first thing millions of people saw when they opened the app.
Used in magazines and in dealerships.
