Mercedes-Benz Global Campaign
Holiday Love
Mercedes-Benz tasked us with a project of global proportions—the first worldwide initiative for Mercedes-Benz. Historically, the work for each region was created by its own agency and occasionally that work would be picked up, translated, recut and reused in other markets. 2023 was the first year our agency would create deliverables for the global market as a whole.
We delivered over 500 assets to 29 countries and the campaign was named a finalist for the 2024 Global Automotive Marketing Awards.
While the 2023-2024 campaign was all about safe travel and the “threshold moments” of connection, the second year of this campaign was focused on the journey and childlike wonder.
The Destination
Art Director: Andrew Young
CCO: Andy Hersh
Director: Diana Kunst
Producers: Alex Kobak, Scott Mushinski
The Journey
Social
Building on the theme of childlike wonder, and using the updated MBUX interface with AI-assistance, our social campaign featured several of children asking the E-Class Sedan some of their own holiday questions.
Creative Directors: Chris Bosler, Joe Rinaldi
Director: Ben Strang
Producer: Richard Nez
The Event
In addition to our two global television ads, we created a vehicle-centric commercial for the dealers in the states. It leverages the same music and look with an emphasis on the beauty of the product.
