White Castle Holiday Initiative

The Night Before Cravemas

Richard Dreyfuss reads a poem. Published and shared by Ad Week.

White Castle vowed to donate $1 dollar for every view up to $25,000. The campaign successfully passed its goal and we donated the sum to the Change is on the Menu Campaign—helping restaurant workers overcome struggle during the Covid pandemic.

Creative Directors: Eddie Van Bloem, Sak Afridi
Art Director: Morgan Ricard