White Castle Retail TikToks

The Highly Approachable Chef

TikTok is full of Chefs who rebuke the idea that Sliders are the final culinary frontier. We changed that.

Freezer aisle Sliders are more than just Sliders. They’re Sliders plus whatever you have in your fridge.

When it came to casting for the Highly Approachble Chef we wanted someone relatable. After auditioning several famous movie stars, a few billionaires and Kim Kardashian’s dog—we ultimately went with Michael.

@whitecastle No pickles were harmed in the making of this video @pickleinapouch #WhiteCastle #Sliders #Chef #FYP #Pickly ♬ original sound - White Castle
@whitecastle Or you can just call them MAC & CHEESE Sliders! Find the Sliders you love in the frozen aisle. #Chef #FYP ♬ original sound - White Castle
@whitecastle Breakfast + Lunch = Benedict Sliders. Find the sliders you love in the frozen aisle. #Chef #Brunch #FYP ♬ original sound - White Castle
@whitecastle The Highly Approachable Chef has something for everyone! #WhiteCastle #Chef #RoommateWanted #FYP ♬ original sound - White Castle

Creative Directors: Eddie Van Bloom, Saks Afridi, Michael Williams, Jacqui Bontke
Art Directors: Marz Garcia, Brian Chu

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