Copywriter
Refreshingly Honest
Honest Tea
Honest Tea needed to remind customers that they were built from the ground up on real, organic and fair trade ingredients.
The One Show Young Ones brief
Insight: People find both cold beverages and the truth refreshing.
Solution: Communicate Honest Tea's ingredients are so real, they can't help but be refreshingly honest.
Art direction by the wonderful Audra Linsner
Experiential: Refreshingly Honest Cards
For sweetening the truths that are sometimes hard to say.
Honest Tea takes over a wall in CVS and waits for people to notice.
Interior copy: Refreshingly honest ingredients. Just a tad sweet. Our Organic, fair trade certified ingredients ensure integrity in every sip. * Honest Tea Logo*
Digital: Refreshingly Honest Emojis
Available on Honest Tea’s website for a limited time are the refreshingly honest emojis.
